25 Instagram Auto Reply Message Examples (Copy & Paste, 2026)

Here are 25 copy-and-paste Instagram auto-reply templates you can use today in Instagram Saved Replies, Meta Business Suite, or an Instagram DM automation workflow. Pick the template that matches your customer's question, swap the bracketed [placeholders] for your actual link or offer, and keep the first message focused on a single action.

Quick copy: 3 most-used templates

If you just need a fast default reply right now, start with one of these three:

Instant link delivery (Comment-to-DM):

Hey! Here is the link you asked for: https://yourdomain.com/guide

If you want the 2-minute summary inside this chat, reply QUICK.

General welcome / first DM response:

Thanks for reaching out! Tell me what you need and I'll point you to the right place:
1. Pricing & packages
2. Book an appointment
3. Help with an existing order

After-hours / away message:

Hey! We got your message. Our team replies Monday–Friday, 9 AM to 6 PM EST, and you'll hear from a real person first thing tomorrow. Need an instant answer? Check our FAQ here: https://yourdomain.com/faq

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Table of contents

1. Welcome auto-reply examples (#1–#2)
2. After-hours & away message examples (#3–#4)
3. Pricing & quote request examples (#5–#6)
4. Product information & product link examples (#7–#8)
5. Booking & appointment examples (#9–#10)
6. Lead magnet delivery examples (#11–#12)
7. Direct link delivery examples (#13–#14)
8. Customer support triage examples (#15–#16)
9. Order status & ecommerce examples (#17–#18)
10. Availability & stock check example (#19)
11. Story reply auto-DM examples (#20–#21)
12. Comment-to-DM trigger example (#22)
13. Sales inquiry & qualification example (#23)
14. Follow-up message example (#24)
15. Human handoff example (#25)
16. Saved replies vs. automated replies: how to set them up

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1. Welcome auto-reply examples

Use these when a new follower or prospect messages your inbox for the first time.

#1. Simple menu welcome reply (Service business or creator)

Hey [First Name]! Glad you reached out. What can I help you with today?

Reply with a number:
1 - See services & pricing
2 - Grab the free [Resource Name]
3 - Ask a specific question

#2. E-commerce first-time inbox greeting

Hey there! Thanks for messaging [Brand Name].

Looking for a product recommendation, sizing help, or an order update? Reply with what you need and we'll jump right in. (First-time shoppers can also use code WELCOME10 at https://yourdomain.com/shop)

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2. After-hours and away message examples

Set Expectations clearly so prospects do not think you ghosted them overnight or over the weekend.

#3. Standard business after-hours reply

Thanks for your message! Our team is offline for the evening (we're in the inbox Mon–Fri, 9 AM–5 PM [Timezone]).

We'll reply to you first thing tomorrow morning. If you want to book a slot or check pricing right now, everything is live here: https://yourdomain.com/book

#4. Weekend or holiday away reply

Hey! We're away from the inbox for the weekend and will be back Monday at 9 AM [Timezone].

If you're writing about an existing order, reply with your order number (#1234) and email address so we can pull it up as soon as we're back.

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3. Pricing and quote request examples

When someone asks "price?", "how much?", or "cost?", give a real starting number instead of hiding behind a generic form.

#5. Transparent starting-price reply

Hey! Thanks for asking. Our [Service/Package] starts at $[Price] for [baseline scope], and most clients spend between $[Low] and $[High] depending on [variable].

Full package breakdown is here: https://yourdomain.com/pricing

Are you looking for [Option A] or [Option B]?

#6. Custom quote triage reply

Happy to get you an exact quote! To give you an accurate number instead of a random ballpark, tell me two quick things:

1. What are you looking to [build/book/order]?
2. What date or timeline are you aiming for?

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4. Product information and product link examples

Use these when shoppers ask what a product does, which option fits them, or where to buy what they saw in a Reel.

#7. Direct product link + best-seller callout

Here is the exact [Product Name] from that video: https://yourdomain.com/products/item

Most people pair it with [Companion Item] or grab the [Size/Color] option. Do you have any questions about sizing or materials before you order?

#8. Two-option product recommender

I can point you to the right one in 10 seconds!

Are you buying for [Use Case A, e.g., dry skin / solo creator] or [Use Case B, e.g., oily skin / agency team]? Reply A or B and I'll send the exact link.

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5. Booking and appointment examples

Built for salons, clinics, coaches, studios, photographers, and home service businesses. (See our full Instagram booking automation playbook for multi-step calendar flows.)

#9. Direct calendar booking link

I'd love to get you on the schedule! You can pick your service and grab an open time slot directly on our live calendar here: https://yourdomain.com/book

If you need a specific time that isn't showing up, reply with your preferred day and time and I'll check if we can squeeze you in.

#10. Discovery call / consultation booking reply

Let's set up a quick 15-minute call to see if [Program/Service] fits what you're building.

Grab a time that works for you here: https://yourdomain.com/call

Once you book, reply DONE here and I'll send over a 2-minute prep note before we talk.

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6. Lead magnet delivery examples

Use these when your caption tells viewers to comment or DM a keyword for a free PDF, checklist, calculator, or Notion template.

#11. Checklist or PDF guide delivery

Here is the [Checklist/Guide Name] you asked for: https://yourdomain.com/free-guide

Quick tip: skip straight to page 4 if you want the copy-paste templates first. Let me know which one you end up testing!

#12. Follow-to-unlock lead magnet gate

Almost there! I share this [Template/Resource Name] free for my followers.

1. Make sure you're following @[YourHandle]
2. Tap "I'm following" below (or reply DONE) and I'll send the download link right away!

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7. Direct link delivery examples

Use these when viewers ask for a recipe, YouTube video, podcast episode, outfit link, or tool list.

#13. Single resource or article link

Got you! Here is the direct link to [Article / Recipe / Video Title]: https://yourdomain.com/post

Save this message so you don't lose it in your feed.

#14. Multi-link kit or roundup reply

Here are the exact links from today's post:

- Main tool: https://yourdomain.com/tool-1
- Setup template: https://yourdomain.com/template
- Full walkthrough video: https://yourdomain.com/video

Reply if you get stuck on any of the steps!

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8. Customer support triage examples

Collect the exact details your support team needs in one message so agents do not have to play twenty questions.

#15. Technical or account support intake

Sorry you're running into trouble! I can get this sorted out for you.

Please reply with:
1. The email address on your account
2. A quick 1-sentence description (or screenshot) of what's happening

A team member will jump into this thread as soon as you reply.

#16. Return, exchange, or refund request reply

We can help with a return or exchange! You can start an instant self-serve return in 60 seconds here: https://yourdomain.com/returns

Or reply with your order number (#1234) and which item you want to swap, and our support team will handle it for you here.

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9. Order status and ecommerce examples

Reduce "Where is my order?" (WISMO) tickets and recover abandoned checkouts inside DMs.

#17. Order tracking / shipping status reply

Looking for an update on your order? You can check live carrier tracking anytime here: https://yourdomain.com/track

If your tracking hasn't moved in 48+ hours, reply with your 4-digit order number and we'll check with the warehouse directly.

#18. Cart recovery / checkout help reply

Saw you were checking out the [Product Name] earlier! Did you have a question about shipping, sizing, or returns before ordering?

Here is a direct link back to your cart: https://yourdomain.com/cart (and reply here if you want a human to answer anything first).

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10. Availability and stock check example

#19. Restock / service slot availability reply

Good news: [Product Name / October Coaching Spots] is currently in stock and ready to ship within 24 hours.

Grab yours here before the current batch sells through: https://yourdomain.com/product

Want me to notify you here in DMs when the [Other Color/Next Cohort] opens up? Reply NOTIFY.

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11. Story reply auto-DM examples

Story replies already come from warm followers, so keep the tone conversational. (See our Instagram Story reply automation guide for setup steps.)

#20. Story keyword trigger reply (e.g., replying "DEAL" or "LINK")

Saw your reply to my Story! Here is the private link I mentioned: https://yourdomain.com/story-offer

Let me know if you want the breakdown on how we set it up.

#21. Story poll or reaction follow-up

Thanks for voting on the Story! Since you picked [Topic/Option], I put together a quick 1-page cheat sheet on how to do it without wasting hours: https://yourdomain.com/cheatsheet

Want me to send over a real example too?

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12. Comment-to-DM trigger example

When someone comments a trigger keyword on your Reel or carousel post, pair a short public comment reply with an immediate Private Reply DM. (Read our step-by-step comment-to-DM setup guide for more scripts.)

#22. Public comment reply + private DM pair

[Public comment reply]: Just sent it to your DMs! Check your Message Requests if we aren't following each other yet.

[Private DM]: Hey! You commented on my post about [Topic]. Here is the direct link you requested: https://yourdomain.com/resource

Reply QUESTIONS if you want help applying it to your own account.

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13. Sales inquiry and qualification example

#23. B2B / high-ticket lead qualification reply

Excited to hear more about what you're working on! So I can send you the right case study and pricing tier, where are you at right now?

A) Just getting started (under $[X]/mo revenue)
B) Growing fast ($[X]–$[Y]/mo) and need to scale
C) Established team ($[Y]+/mo) looking to switch tools

Reply A, B, or C!

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14. Follow-up message example

Meta's Instagram Messaging API gives you a 24-hour window after a user replies or taps a button. If they asked for a link but never clicked, send one gentle nudge 4 to 18 hours later. (See 15 Instagram DM follow-up examples for full multi-step sequences.)

#24. Non-pushy 6-hour follow-up nudge

Quick check: did that link open okay for you earlier, or would you rather I send the 3-bullet summary right here in the chat?

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15. Human handoff example

#25. Bot-to-human escalation reply

Got it! I'm flagging this thread for [Name / our specialist team] right now so a real human can give you a proper answer.

Someone from our team will reply here within [Timeframe, e.g., 2 business hours]. Feel free to drop any extra details or screenshots below in the meantime!

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Saved replies vs. automated replies: how to set them up

Instagram gives you three different ways to use the templates above. Which one you choose depends on whether you want to tap a shortcut manually or have DMs go out automatically while you sleep.

How to save a manual Quick Reply inside the Instagram app

1. Open the Instagram mobile app and go to your Direct Messages inbox.
2. Open any conversation and tap the + icon on the right side of the message bar, then tap the Saved Reply icon (speech bubble with three dots).
3. Tap New saved reply (+), type a short keyword shortcut (such as price or book), and paste one of the templates above into the message box.
4. Next time you type price in the message bar, tap the blue Saved Reply icon to insert the full template before hitting send.

How to automate these templates 24/7 with RapidDM

If you get dozens or hundreds of comments and Story replies on your posts, manual shortcuts still leave leads waiting for hours. With RapidDM, you can connect your Instagram Professional account via official Meta OAuth and automate any template above in under two minutes:

1. Pick your trigger: Choose a specific post or Reel, all posts, your next scheduled post, or Story replies.
2. Set your trigger keywords: Add high-intent words like LINK, PRICE, BOOK, or GUIDE (or check our list of 50 Instagram comment keywords).
3. Paste your template: Add your DM copy along with clickable CTA buttons, a Follow-to-Unlock check, a 10-card product carousel, or a recorded voice note.
4. Turn on a timed follow-up: Schedule Template #24 to fire automatically if a lead does not click within 6 hours.

Start free on RapidDM (1,000 automated DMs/month included) and turn your comments and DMs into automatic replies today.